let's work

let's work

I design brand platforms, campaign ideas, and format systems that compound attention and convert.

1B+

TOTAL VIEWS

1.3M

AUDIENCE

75M+

LIKES

72%

WATCH-THROUGH

$100K+

CAMPAIGN-DRIVEN REVENUE

25+

global brands

results

Explore Fit
An overhead view of a crowded sprinting track with athletes competing in a race; overlaid with the bold text 'STRATEGY SPRINT' in green.

Strategy Sprint (2 Weeks)

    • Clear direction in 14 days: narrative spine, format system, KPI guardrails.

    • Early lifts to target: +20–40% avg watch time, Saves/View ≥ 0.20, Shares/View ≥ 3%.

    • A focused plan your team can run next week.

    • Channel + audience diagnostic (watch-time curve, drop-off map, hook taxonomy).

    • 2–4 repeatable formats (beats, hooks, lengths, tone, cadence).

    • First-week publishing plan (scripts, shot lists, captions).

    • KPI decision rules (iterate, double-down, or retire).

    • Creators/brands with traction needing clarity, not volume.

    • Labels planning a series or refreshing a channel pre-campaign.

Text overlay on a kitchen stove that reads 'CAMPAIGN LAB' in large green letters.

Campaign Lab (4–6 Weeks)

  • Turn strategy into a runnable campaign system across channels—concept to pilots with a learning loop and next-steps roadmap.

    • Creative doctrine (story pillars, visual language, voice)

    • 3 territories → 1 north-star concept with variants

    • Pilot set (3–6 executed posts across priority channels)

    • Cadence map (slots, owners, tooling, QA)

    • Playbook (brief templates, shot lists, caption frameworks)

    • Measurement plan with weekly/phase gates

  • Launches, series revamps, or when multiple teams need a shared playbook.

  • Format-level retention benchmarks; channel-specific targets for Saves/View, Shares/View, Replays; weekly insight → action log.

Crowd of people with overlay text 'Enterprise Partner' in green, bold font.

ENTERPRISE PARTNER (3 MONTHS)

  • Embedded leadership to steward formats, cadence, and telemetry—fewer dead posts, faster learnings, documented decisions.

    • Weekly signal review (60 min) + experiment queue

    • Bi-weekly playbook updates + team coaching

    • Monthly roadmap + exec summary

    • Labels, studios, platforms, and culture-driven brands needing an interim lead to stand up or refresh a content system

    • Agencies wanting a formats/KPI specialist embedded on a program

  • Goal range: +20–40% avg watch time in 30–60 days; Saves/View ≥ 0.20; Shares/View ≥ 3%. Monthly before/after retention curves and deliverables log. NDA-friendly, procurement-ready (SOW, shared dashboards, security compliance).

Trusted by teams at

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How it Works

Diagnose

Analyze data to pinpoint constraints and opportunities.

Design

Turn insights into 2–4 repeatable formats with KPI guardrails.

ship

Execute with scripts and cadence, iterating via a weekly learning loop.

meet

alex

Creative/social strategist who bridges story, format, and KPI so teams can ship consistently. I optimize for durable systems, not spikes. Open to long-term roles and collaborations.

My Work

faqs

  • Creators to enterprise label/brand teams.

  • Channel access, recent KPIs, one decision owner.

  • First useful signal typically appears inside the Sprint window.

Explore Fit

A short conversation to align on goals, KPIs, and whether a Signal Sprint or Enterprise partnership makes sense. No pitch—just clarity.

EMAIL: alex@alexurbach.com