SOCIAL ADDICT

Role: Founder, Creative/Social Strategist, Creative Director
Timeline: 2020 → Present

1B+

TOTAL VIEWS

1.3M

AUDIENCE

75M+

LIKES

results

The challenge

Challenge
Algorithms reward novelty; audiences crave familiarity. Most music pages choose one. I needed a system that does both—reliably.

Idea
Turn sample culture into a repeatable Sample → Flip → Performance format with hooks that anchor familiar → new. Build supporting formats to scale output and learning.

A smartphone with a black screen and silver edges, centered on a black background.
A person with glasses and tattoos on their arm stands in front of a gray wall, wearing a yellow bandana and black shirt, holding a vinyl record. There is a turntable on a table in front of them, and text overlay that reads 'One of Drake's Hardest Samples Out of 2025' with a small ice cream cone emoji.
8.6M
564k

sample breakdowns

Maybe you want to turn a hobby into something more. Maybe you want to launch a business.

street interview

Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.