Páramo Snacks  

“Live from the Páramos”

Role: Creative Strategist

Team: MAS Social Strategy (3)

Goal: Position Páramo Snacks as a transparent, purpose-driven brand proving everyday snacking can protect water ecosystems.

Sustainability fatigue → distrust of “greenwashing.”

  1. LOHAS consumers demand proof > promises.

  2. Rebuild trust through authentic storytelling.

The challenge

our insight:

“Documentaries don’t just tell stories—they spark change.”
Authenticity is the currency of trust; proof is the message.

Strategy - Turn purpose into proof.

  • The belief

    Sustainability fatigue has made audiences skeptical. LOHAS consumers don’t buy claims — they buy proof.

    Authenticity is the currency of trust.

  • The thesis

    Brands can’t say they care about the planet — they have to show it.

    Purpose only builds equity when it’s made visible.

  • The system

    Short-form drives attention.

    Long-form builds trust.

    Together, they create compounding proof.

  • The outcome

    A transparent ecosystem where every piece of content reinforces the brand’s credibility — turning impact into influence.

LIVE FROM

THE PÁRAMOS

Proof, not promises.

a 4-day immersive documentary with creators and farmers restoring Andean watersheds.

Projected Proof

Small socials. Big signal.

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Brand Equity

Transparent storytelling drives outsized trust and engagement—even on small platforms.

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Content IP

One shoot = 1 doc, 30–40 shorts, and multiple influencer loops that compound visibility.

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Scale

Creates category-level impact through authenticity—earning 500K+ organic impressions.

takeaways

Documentary storytelling is a

transparency system

proof creates trust, and trust creates action.