Good Chips needed to stand out in the crowded “better-for-you snack” market where greenwashing is common. The brand had already planned an Andes trip with influencers, and our challenge was to transform that into a campaign that positioned them as authentic and purpose-driven while inspiring loyalty among LOHAS consumers.
“I care about the planet, but I don’t have time to fact-check every brand. I just want small choices, like my snacks, to actually matter.”
Good Chips needed to prove its commitment to protecting ecosystems and connect with LOHAS consumers demanding transparency.
LOHAS are tired of empty claims and need proof that their actions have impact.
The strategy was to use documentary-style storytelling to prove Good Chips’ impact by combining authenticity, human voices, and a scalable content ecosystem.
We designed a three-phase campaign that transformed an Andes influencer trip into a documentary-led movement. The core idea was simple: “Proof, not promises.” Documentaries provided the proof, while short-form clips scaled that proof across social.
Goal: Recruit and spark early buy-in from eco-conscious audiences.
Influencers amplified the anticipation with authentic stories.
Goal: Deliver proof of impact.
